Jockey Club Small Racecourses
New visual identity for UK Racecourses. Brief: To create a consistent look across 6 of the Jockey Club 'small' racecourses. Each course wanted it's own identity but also had to be seen as part of a larger group. Individual Jockey Silk patterns were created using the course colour combined with the Jockey Club brand colour. This gave the group courses individuality but also consistency. The silks were then applied across all course marketing materials. Concept, artwork and production by effective creative.
Graphic Design. Creative Direction. Print Design.
For further information on this, any other project, or to discuss an upcoming requirement please call 07971 805191 or email phil@effectivecreative.info