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A concept for a new children's entertainment centre identity. Brief: To create a logo and visual identity for a new children's play centre. The brand had to reflect a high quality, fun and safe environment for kids. An adaptable fun logo was created that would appeal to children of ages 3 - 14 and their parents. A fun jelly shape and complimentary 'splat' graphics were created and applied across booking apps, business cards, team apparel and on-site decor. An animation brought the brand to life.